More than 350 employees across Australia, New Zealand and U.S. support effort
Eli Velazquez, NBCUniversal Telemundo, EVP of Sports, says the years of preparation for the 2023 FIFA Women’s World Cup, which begins next week, has the team poised to produce all 64 matches as well as content around those matches and other experiences not only via Telemundo but also Peacock, Universo, and the Telemundo app.
Telemundo Deportes is ready to follow Alex Morgan and the rest of team USA during the Women’s World Cup which begins next week.
“We are excited for fans and the communities we serve to watch and engage with the matches while also connecting with the stories we will tell,” he says of the efforts which will deliver more than 500 hours of coverage. “These are the best athletes in the sport, and we are eager to showcase their stories and inspire our audience.”
The cross-continental footprint will support the network’s all-day programming with a team of more than 350 employees across Australia, New Zealand and in the U.S. with Telemundo Center, the company’s state-of-the-art headquarters in Miami, serving as the main hub.
One new addition to the Telemundo mix is Telemundo Al Dia, a new FAST (Free Ad-Supported Streaming TV) service that was unveiled on June 29. It will become available on July 19 and will feature world-class sports content and supplement the network’s coverage of the Women’s World Cup with five hours of original content as part of the 24/7 programming lineup. Viewers can access the FAST channel via Peacock, Freevee, Samsung TV Plus and Xumo Play.
“On the heels of a massively successful FIFA Men’s World Cup, Telemundo wants to make the Women’s World Cup even bigger and more accessible to audiences across the United States,” says Romina Rosado, Executive Vice President of Hispanic Streaming, NBCUniversal Telemundo Enterprises. “Soccer has a younger and more diverse following, and our streaming offering aims to super serve these fans –wherever and whenever they want it.”
Telemundo will also deliver the most social Women’s World Cup ever this summer with dedicated roaming social media crews onsite across New Zealand and Australia providing live coverage and on-the-ground short-form content throughout the tournament across Telemundo’s platforms. YouTube will offer Spanish-language video highlights, including pre-game, in-game, and post-game clips capturing the best of and all major moments of the matches while Twitter will feature daily short-form content from across all host cities, video highlights throughout each competition day and behind-the-scenes action. And look for Facebook & Instagram to have match highlights, social-first content from the host countries in stadiums as well as at trainings, team arrivals, warmups, and press conferences. And, lastly, TikTok will immerse soccer and casual soccer fans into the event by offering short-form content in engaging and unique ways featuring fans on the ground, daily match highlights and behind-the-scenes content.
In addition, all matches will stream live on the Telemundo app, across desktops, mobile devices, tablets, and connected TVs exclusively for authenticated users.
The World Cup will be held in 10 stadiums, six in Australia and four in New Zealand. The announce team covering ground between both host countries is led by seven-time Emmy award-winner and Chief Soccer Commentator Andres Cantor providing play-by-play with analysis by former Mexican National Team and Chivas player Manuel Sol and professional soccer coach Natalia Astrain, who coached U.S. Under-17 Women’s National Team and recently served as analyst for the network in Qatar.
A commentary team of more than 20 – including hosts, play-by-play voices, soccer analysts, and guest soccer experts – will be in both countries during the group stage. In Australia, Telemundo’s Emmy-nominated sports host Ana Jurka, Emmy-award winning sports journalist Miguel Gurwitz and current forward for Manchester City’s Women’s Super League Club and Venezuela’s national team Deyna Castellanos, begin their Women’s World Cup tour from Australia. Gurwitz, Jurka and Castellanos will report from stadiums and cover key teams and matches across Brisbane, Melbourne, Perth, and Adelaide. And in New Zealand, Lead Premier League Host Carlota Vizmanos and Sports Anchor for Telemundo 48 Carlos Yustis start their journey in Auckland, New Zealand and will then move across Wellington, Dunedin, and Hamilton covering the main storylines around key teams.
Telemundo is also connecting with a Los Angeles-based clothing brand and cultural movement during the World Cup: Kids Of Immigrants. The goal is to celebrate the unique stories of Women’s soccer and highlight the influence of female athletes and the growth of Fútbol in America fueled by the Latino community. To kick off with the tournament on July 19, Kids Of Immigrants Creative Director, Debbie Gonzales, brings the story to life with Director David Camarena and photographer Thalia Gochez with a short film.
Founded by Daniel Buezo and Weleh Dennis, the brand is a medium to inspire, empower and represent our community with messages like “Spread Love” and “Support Your Friends” plus many more. Today, the network unveiled a collaboration honoring the network’s “La Copa Es Nuestra/The World Cup Is Ours” campaign.
The capsule will include a cap and a tee inspired by the nostalgia of watching soccer on Telemundo and bringing family and friends together. The tee will be available in two color-ways and a cap along with a series of powerful content storylines across platforms as well as activations in promotion of the beautiful game this summer. The apparel will retail at $50 for the tee and $45 for the hat on July 26 exclusively on https://kidsofimmigrants.us/.
