As of August 2023, the model Barbara Palvin was far the most popular Hungarian on Instagram, whose account had approximately 19.8 million followers. Balázs Dzsuzsák ranked second with over 1.7 million followers.
Instagram users in Hungary
Unlike Facebook, Instagram started gaining popularity in Hungary only in recent years but the number of Hungarian instagrammers has been continuously rising ever since. As of February 2022, there were nearly 2.9 million Instagram users in the country. The primarily photo sharing platform was more popular with younger generations as most of its users were between the ages of 25 and 34 years in 2022.
Influencers in Hungary
Influencers are the opinion shapers of the social media age. People follow them on Instagram, Facebook, TikTok, and YouTube with the intention of finding entertaining and informative content. In 2019, young Hungarians from generations Y and Z followed on average three to five influencers actively. In the same year, the most decisive factors based on which people decided to follow influencers were appealing pictures and stories.
