Published by
Valentina Dencheva,
Mar 24, 2023
According to the global survey conducted in the third quarter of 2022, around 34 percent of internet users in the Netherlands reported discovering new brands via search engines. Approximately one-third of the respondents came upon new brands through ads on TV. Meanwhile, almost 29 percent of the users found new brands, products, and services through word-of-mouth recommendations from friends or family.
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Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022
CharacteristicShare of respondentsSearch engines34.1%Ads on TV33.3%Word-of-mouth recommendations from friends or family28.8%Ads on social media23.1%Brand or product websites22.9%Ads on websites21.9%Company emails, letters or mailshots21.9%Product comparison websites19.9%TV shows or films18.9%Online retail websites17.8%Ads in mobile or tablet apps17.5%Ads on the radio17.4%Ads in magazines or newspapers15.4%Consumer review sites14.5%Recommendations or comments on social media13%
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Access All Statistics. Starting from $468 USD / YearLearn more about how Statista can support your business.DataReportal, & We Are Social, & Meltwater. (February 9, 2023). Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022 [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/DataReportal, und We Are Social, und Meltwater. “Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022.” Chart. February 9, 2023. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/DataReportal, We Are Social, Meltwater. (2023). Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/DataReportal, and We Are Social, and Meltwater. “Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The Netherlands as of 3rd Quarter 2022.” Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/ (last visited March 24, 2023)Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2022 [Graph], DataReportal, & We Are Social, & Meltwater, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
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