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In 2022, mobile accounted for 38 percent of digital advertising spending in Germany, up from 36 percent a year earlier. Mobile ad spend increase from 1.69 billion euros to 1.72 billion euros in the same period.
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Share of mobile in digital advertising spending in Germany from 2020 to 2022
CharacteristicShare202238%202136%202037%Source
Release date
January 2023More informationSurvey time period2020 to 2022
Supplementary notes
Figures calculated by Statista based on data provided by the source.Citation formatsCitation formats
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Statistics on
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Digital advertising in Germany
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The most important statisticsThe most important statisticsThe most important statisticsThe most important statisticsThe most important statisticsStatistics on Digital advertising in Germany
Overview
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Desktop & mobile
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Programmatic
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Consumer insights
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Access All Statistics. Starting from $468 USD / YearLearn more about how Statista can support your business.Statista. (January 18, 2023). Share of mobile in digital advertising spending in Germany from 2020 to 2022 [Graph]. In Statista. Retrieved March 16, 2023, from https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/Statista. “Share of mobile in digital advertising spending in Germany from 2020 to 2022.” Chart. January 18, 2023. Statista. Accessed March 16, 2023. https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/Statista. (2023). Share of mobile in digital advertising spending in Germany from 2020 to 2022. Statista. Statista Inc.. Accessed: March 16, 2023. https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/Statista. “Share of Mobile in Digital Advertising Spending in Germany from 2020 to 2022.” Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/Statista, Share of mobile in digital advertising spending in Germany from 2020 to 2022 Statista, https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/ (last visited March 16, 2023)Share of mobile in digital advertising spending in Germany from 2020 to 2022 [Graph], Statista, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/312316/mobile-share-digital-ad-spend-germany/
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