We are shaking up the games data world once again with the relaunch of our platform, reaffirming our position as the industry leader in PC and console data.
We are complementing our already-powerful PC and console data offering with highly-anticipated Nintendo Switch data and consolidating our products for seamless integration across a single platform. This generation of Newzoo’s platform and products provides the most complete source of insights on the games market ever created.
1. Games, Gamers, and Games Market data in a single platform
Over the past year, we’ve refined and optimized our offering to create maximum value for our clients. The updated platform now houses four distinct, flagship products, each focusing on a different facet of the gaming world.
The Game Performance Monitor – The best-in-class PC and console game engagement and revenue data, tracking thousands of games.
The Global Gamer Study – The most comprehensive gamer research in the world, surveying 75,000 consumers in 36 countries/markets yearly, across more than 200 variables.
The Game Health Tracker – Detailed insights into the awareness and purchase funnel of hundreds of released and upcoming PC and console games.
Games Market Reports and Forecasts – Pioneering thought leadership and market forecasts.
All four products are available for purchase on the updated platform, allowing for integration between each product. This makes it significantly easier for teams to harness Newzoo insights together.
Our products enable Newzoo’s core customers – PC and console game developers and publishers – to make data-driven decisions around developing, launching, and operating their games.
At Newzoo, we believe that easily accessible, actionable, and trusted data elevates decision-making across teams. With the updated Newzoo platform, we brought all of our products together in one place to create a single point of reference for games data. We track every piece of data according to a common taxonomy, making it easy for your marketing, product, publishing, and research teams to work together seamlessly. From benchmarking your games and measuring your market share to finding new audiences, identifying your competitors, and defining your total addressable market, our data makes everything fit together.
Michelle Rouhof, Newzoo CEO
2. Nintendo Switch game engagement and revenue data now available in the Game Performance Monitor
On top of our renewed product and service offering, we’ve also added Nintendo Switch engagement data to the Game Performance Monitor and revenue data to our GPM Revenues add-on. This is a notoriously opaque data source to tame, so we are extra delighted to add it to the platform and make Newzoo the most complete PC and console data resource in the world.
Over the past 12 months, we have added many new features and expanded the scope of our products with the aim of creating even more value for our customers. We are proud – as the first in the industry – to make Nintendo Switch engagement and revenue data available for our Game Performance Monitor clients. We will continue to enhance the scope and precision of every one of our products in the coming year, with a specific focus on our title-level engagement and revenue data.
Pieter van den Heuvel, Director of Product at Newzoo
If you want to get more information about the Newzoo Platform or want to set up a demo, contact us here.
